Janessa Leoné
Janessa Leone is a designer from San Diego, Ca who has created a world renown luxury accessories label. Most known for her gorgeous hats, she marries timeless design, sophistication, and quality materials, with transparent processes and manufacturing.
Her designs are a favorite amongst tasteful celebrities, worn by the likes of Beyoncé, Jessica Alba, Rosie Huntington Whiteley, and Gwyneth Paltrow, to name a few.
We sat down with Janessa to chat about all the things, and capture her in the JL HQ with her black xs petite portfolio.
Our conversation with Ms. Leone…
I have always been drawn to expressing myself through art. I would cut up towels and tie them together into dresses. I would pretty much ruin any textile in the house and make a new wardrobe. Design as a career was never really spoken about as an option in my family- not that they wouldn’t support it, it just was a foreign career concept. My parents weren’t in creative fields--no one in my family was. So I always saw it as a hobby. Once I graduated college I decided I could attempt to make it a career. I decided to pivot away from attending law school and decided to pursue designing. I wanted to create a fashion brand, but without any necessary technical skills or financial resources to launch a fully realized lifestyle brand, I wanted to start with something niche that I was passionate about. I started with hats because I love the identifiable spirit that comes with wearing a hat- there's a confidence an air that is all encompassing and is unique to that accessory. I also loved the romance in the idea that some of my favorite designers, Coco Chanel and Jeanne Lanvin started with hats before launching their brands we know now.
My creative process is really centered around quiet and mindfulness. I have to consciously create a lot of space and make an effort to create a schedule to allow for silence. I try to compartmentalize work stresses and life stresses to create a really peaceful quiet place so I feel like I can let the ideas start to layer on top of each other and make sense. It’s really focused on mindfulness, meditation, prayer, hikes, getting outside, going to the beach, organizing the daily tasks of running a business, and anything that allows for space and quiet in my mind is always the number one thing in my creative process.
I think that complacency isn’t really an option in my life because I am driven in my participation in a bigger creative story, cosmically. My creative journey is connected and in tandem with God’s creation. I am constantly seeking to create in tandem with God who is very big and endless. God is not complacent, little, or minimal so there is no room for a self imposed sense of “arrival”- there’s always more I want to create and be apart of. Creation and therefore creativity is constantly evolving and moving. This movement is such a critical understanding to my creative process and therefore by definition I feel incapable of being settled in stagnancy.
“MY CREATIVE PROCESS IS REALLY CENTERED AROUND QUIET AND MINDFULNESS. I HAVE TO CONSCIOUSLY CREATE A LOT OF SPACE AND MAKE AN EFFORT TO CREATE A SCHEDULE TO ALLOW FOR SILENCE. I TRY TO COMPARTMENTALIZE WORK STRESSES AND LIFE STRESSES TO CREATE A REALLY PEACEFUL QUIET PLACE SO I FEEL LIKE I CAN LET THE IDEAS START TO LAYER ON TOP OF EACH OTHER AND MAKE SENSE.”
I always tell people that they just have to start somewhere. I think if you’re inclined to create a product or create a brand you’re definitely a big picture thinker and you have a lot of ideas and goals for yourself, but that is so easy to get drowned by. When you first launch a product it would be impossible to get the product perfect, your packaging perfect, branding perfect, website perfect. That’s just too big of a task. I constantly encourage people to just start. Take one step, one day at a time, and know that your current idea of “perfect” wouldn’t stand without a foundation, and that foundation takes time to build. Once you’re in the process you realize that perfection you are trying to achieve is actually a fallacy. It’s not attainable- it is something that’s constantly evolving. So no matter what stage you’re at, you’re going to have to just continue taking steps everyday and build up that foundation and that platform underneath you, brick by brick to be working towards the new goal. You will never escape the mountain you are climbing.
I actively pursue it and I actively fail. I think that, for me, I am really enriched by community and being in conversation and relationships with people. I feel a lot of refreshment from time with friends, vacations with friends and family, being surrounded with people who know you and accept you and lift you up. It’s hard to find time for that but I always have to remind myself that it makes you better and if you are going to take a week off to fill back up your tank, the work that comes after is going to be so much more enriching. It is a constant struggle but I think it is of utmost importance to constantly fill up your bowl, so what overflows is rich and abundant.
There were times I threatened to shift career paths but I don’t think I ever really wanted to. I fall victim to the weight of how heavy running a business is when it’s filled with things I’m naturally not good at and, therefore, don’t tend to be drawn to. Whenever I threaten to abandon ship and do something different I’m always directly left with the reflection that this is something that I really, truly love and I am so grateful to do. I realize that I don’t want to shift. I might want to shift the current circumstances or the current workflow, but there is agency there. You can always take something off your plate you can always change flows and do things that are more fulfilling for you.